The time between Memorial and Labor Day are the deadliest for Teen drivers. A coalition of road safety advocates consisting of: The National Road Safety Foundation, MADD, Impact Teen Drivers, and We Save Lives decided it was time to do something about it. They asked us to create an engaging teen-centric website, with a pledge to drive safely, speak up, and share the road - as well as a booklet to hand out during the Summer conference season. The campaign went national, hit the airwaves, and signed on an additional <20 organizations to help spread the word. That was year one! We are looking forward to see what year two can bring.
The booklet was a collection of the bi-weekly themed downloadable posters - in English on one side and Spanish on the other. Each two weeks of the 100 days focused on improving an area of "bad" habits teens often engage in when driving: Distracted, impaired, drowsy driving and speeding. There was also a section dedicated to passenger empowerment - encouraging passengers to SPEAK UP when they did not feel safe because of a driver's behavior.