THE WINTER ANTIQUES SHOW
Joseph Panetta of Left of Center Consulting, called: “We've been invited to update the marketing design for The Winter Antiques Show which has not been touched 72 years." The WAS kicks-off the annual global antique and art fair market – and serves as a major fundraising, social event that was historically held at the Armory in Manhattan.
The logo update, meant to be done by another agency, was awarded to us.
The new icon came to us in a dream and became the basis for the marketing campaign which featured highlighted pieces from the coming show.
The new logo above, the original logo to the right
The new logo above and the original logo below.
A sampling of advertisements from the first year above and the second year below. The WAS team wanted to change the color scheme from year to year. Ads appeared in 30+ print and digital publications, culminating in a series of full-page ads in the New York Times.
A sampling of advertisements from the first year above and the second year below. The WAS team wanted to change the color scheme from year to year. Ads appeared in 30+ print and digital publications, culminating in a series of full-page ads in the New York Times.
